Wisfe Aish builds a fuel empire on data, instinct and community roots
Double AA Corporation founder Wisfe Aish was profiled by Business Money, which examined how he pairs more than 35 years of petroleum industry experience with data and technology to keep the company ahead of market shifts.
The article details how Double AA tracks shipping disruptions, refinery changes, and geopolitical developments across six software platforms daily, and how the company has invested $100,000 in quantum computing research to analyze market variables at scale. COO Abed Aish, Wisfe's son, describes his father's approach to new tools as fast and deliberate: "If he sees a new opportunity, a new tool, a new platform, he's ready to pivot immediately."
The piece also covers how Double AA builds its team, including a training process that can take up to a year before a new hire operates independently, and how the company is positioning itself around the upcoming closure of the Benicia refinery by forecasting renewable diesel demand.
"The technology is important, but so is the knowledge and context we bring to it," Aish told the publication. "That's what gives us an edge."
The profile ties Aish's data-driven approach back to his roots, noting how his early connection to the Boys & Girls Club shaped the philanthropy and community support that continues through Double AA Corporation today.
Read the full profile: Wisfe Aish Builds a Fuel Empire on Data, Instinct and Community Roots, published by Business Money on October 28, 2025.