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Sites converting to the Valero brand will receive a fresh new high-quality brand image, join a growing national network of stores and enjoy many other benefits with a premier branded operation.
Valero Brand Benefits
Valero strives to be the brand of choice for fuel marketers. Marketers who choose Valero, benefit from quality fuels and a top-notch image recognized across the US.
Valero also brings brand focus to the individual store level with an assortment of programs designed to help locations make a smooth transition to the Valero family of brands, to promote the store's conversion to the local customer base, and to develop a loyal following with those customers.
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